Pran Marketing Plan of Pran Apple Milk Shake - 3658 Words

Pran Marketing Plan of Pran Apple Milk Shake 1.0 Report Background Marketing of any product is an art. In this current world marketing is stands with a very important role for launching a new product. Marketing a product is becoming very difficult and definitely so tuft. Because in launching a product, first of all the main problem is the competitors of that particular product. If the functions of marketing are right than the product can be marketed successfully. In the current world 85% of new product failed to build its image. Because definitely there is some mistakes happened in the marketing process. So it is so difficult to identify the fault of launching a new product. If any company wants to survive, it has to differentiate†¦show more content†¦So a lot of companies are coming here. But the others beverage companies are failed to target the right market and reach them. Sometimes they failed to give them the appropriate massage. So we have selected our target customer group and make our marketing strategy. Here we have discussed our t arget group and marketing plan. In the market the apple milk shake is very new product. Particularly in our country we have limited milk shake and lots of dirking juice and so one. But we do not have any milk shake like this. It can also be consider as a drinking juice. Though it is a very new product but it has a big demand in the market. Because those drinks have no neutrality and all of them are made of different chimerical. Those drinks are made with chemical and the flavor of that particular food item. When the customer will get the knowledge about the product, which is cent percent natural and the juice/ milk shake contain the originality and the flavor; the customer will go for it. I believe in reality, and we want to serve the nation. We are spoiling our environment and we serve the nation almost the dusty thing. We do not have any right to do this ridicules thing with our people. That’s why I want to contribute myself as a responsible business man and do something good for this country. 3.1 Segmentation Target Customer The strategy of segmentation allows us to