Managing Global Hospitality Issues, Hospitality Management Essay

Managing Global Hospitality Issues, Hospitality Management - Essay Example This report stresses that strategic HRM suggests that human resource management practices of Thistle Euston are most effective when coordinated with strategic goals of organisations. Moreover the main proposes that ready linkage among the business strategy and the policy towards employees are key, in spirit they fit HRM with the strategic objectives of the Thistle Euston. The aim of strategic HRM is to ensure that the culture, styles and structure of the Thistle Euston and the quality and commitment of its employees contribute fully to the business objectives. This paper makes a conclusion that the development of various technologies over the last decade has had a significant effect on the way Thistle Euston hotels are booked, as well as the facilities that are provided within hotels, such as broadband Internet and digital TV. According to the Mintel Report, internet penetration appears to be far from slowing, reaching 57% of the UK population in April 2004, with broadband and interactive digital TV having both reached 19%. Many of the larger hotel groups are thus investing heavily in their online booking systems as well as providing Internet access within their hotels. Thus, customers have the opportunity to retain their home-from-home comforts, or in the case of business guests, office-from-office facilities and amenities. While hoteliers have held occupancy relatively steady during the downturn by cutting rates in the past, the recently strengthening demand indicates that rates can now be raised.